We get it: Views are cool. And the truth of the matter is you don’t need much to get them: an iPhone, CapCut, a wireless mic if you’re fancy, and someone with a passing knowledge of Instagram’s latest trends. But you know what’s cooler? Real Engagement. What good are all those views if nobody’s paying attention?

That’s why we’d rather get creative with it. We’d rather make something new, something interesting, something that fits the platform but still stands out. It just works better.

(Plus it’s way more fun)